Wednesday, October 1st, 2014 by Adrian Crook
Pocket Gamer’s Mobile Mavens panel is a group of industry experts who discuss the hot topics of the mobile games industry on a weekly basis.
This week, they were asked about the growing influence of Card-Collection Games (CCGs). Our very own Wes Leviton weighs in.
[One key element on card-collection games' commercial success is their 'gacha' or random drop mechanics; something addressed by Wes.]
Before determining if Gacha mechanics have the potential to reach a mass market casual audience it’s important to understand why Gacha mechanics are so successful in creating the astronomical ARPPU numbers that they’re known for.
While there are a number of factors contributing to their success, two factors in particular really stand out:
Friday, September 26th, 2014 by Adrian Crook
In a mobile games market saturated with premium and freemium business models, we are constantly on the lookout for alternate and emerging payment structures. Wayward Souls, the newest release from RocketCat Games, is a notable example. The developers released the game with an initial price of $4.99, and then spurred purchases by promising to raise the cost of the game over time – and making good on that promise! How does RocketCat Games manage to pull this off without angering potential players?
RocketCat Games has released six mobile games to date. Their mixture of premium (pay to play) and freemium (free to play) games, all offering in-app purchases at a variety of price points, demonstrates their willingness to experiment with payment models. Wayward Souls, the studio’s most ambitious game yet, is described on RocketCat Game’s website as a permadeath action-adventure game with six playable characters and randomly generated levels. Reviewers praise its resemblance to the roguelike genre, while replacing turn-based gameplay with fluid controls and tactical combat.
Thursday, September 18th, 2014 by Adrian Crook
During an on-site meeting this morning, a client looked at my Galaxy S5 and asked me why I’m an Android guy.
Now, up until last year I was an iPhone fan and (aside from a brief flirtation with a Galaxy S2 a few years ago) I’d been a devoted user ever since the launch of the original iPhone.
Even when I switched to a Galaxy S4 in the summer of 2013, it was primarily just to learn about the Android ecosystem first-hand. As a freemium game consultant, it seemed foolhardy to confine myself to one OS.
Moreover, companies like Kiwi (a client of ours) were building businesses entirely around an Android-first approach, making it imperative that our consultancy understand the platform.
So what did I give my client as the most important reason I’m an Android guy and won’t be going back?