Resume – Text

Adrian Crook

Named 2006 Producer of the Year by the Canadian New Media Awards
Awarded 2006 Game of the Year, Canadian Awards for the Electronic and Animated Arts
14 years of Producer experience, including 5 years at industry leader Electronic Arts
Credited on 13 titles across 7 platforms, from Genesis and SNES to PC, PS1, PS2, Xbox 360 & Wii
Led 4 original titles from concept to completion with one product selling more than 1M units
Certified ScrumMaster with proven ability to efficiently manage large teams (~100 developers)
Secured content and development licenses, a publishing deal and a NASDAQ listing
Spoken at conferences such as GDC 2008, SXSW 2008, Casual Connect 2009 and ICE 08

Independent
Producer, Designer & Industry Consultant
Vancouver, BC
2008 – Present

Design and production of core, social, casual, mobile and free-to-play products
Author of the business blog FreeToPlay.biz, regularly featured on Kotaku, Gamasutra, GigaOM, etc
Teach Team Management course in the Game Design program at Vancouver Film School

Relic Entertainment / THQ Canada
Producer
Vancouver, BC
2004 – 2008

Shipped The Outfit, Relic’s first console title and THQ’s first and only Xbox 360 launch window title
Founded Relic Labs, a concept incubation group exploring emerging gameplay and business models

Decode Interactive
Senior Interactive Project Manager
Toronto, ON
2003 – 2004

Co-conceived Urban Vermin, an original IP videogame and TV series airing on YTV
Led internal and external teams to develop Blobheads PS2, game based on Cartoon Network TV show
Led design, development of Be The Creature PC, game based on National Geographic TV show
Conceptualized Franny’s Feet and Bromwell High websites, winning Bell Fund support for Franny’s Feet

MacLaren McCann Interactive
Producer, New Business
Toronto, ON
2002 – 2003

Lead Producer on Microsoft and Rogers/AT &T online advertising accounts
Won 2003 Advertising & Design Club of Canada award for Best Animated Single
Drafted and administered budgets ranging from $15K to $500K on up to 16 concurrent projects

Moderngroove Entertainment, Inc.
Executive Producer & Co-Founder
Vancouver, BC
1999 – 2001

Conceived, designed and produced Moderngroove: Ministry of Sound, an original PS2 title
Negotiated and secured a major worldwide license (Ministry of Sound) for product
Designed and launched moderngroove.com, a commercial streaming music website

Electronic Arts Canada
Producer
Burnaby, BC
1995 – 1999